by Ajab Samrai | Mar 15, 2022 | Advertising, Japan, Marketing, Technology
YouTube is one of the most popular websites in the world, experiencing huge growth year on year. Over the past two years, with lockdowns and restrictions on travel imposed across large parts of the world, people have been increasing their time spent online even more....
by Ajab Samrai | Jan 12, 2022 | Uncategorized
This was an Olympic Games like no other. Played out in the shadow of the pandemic, athletes competed in mostly empty stadiums, with the general public feeling ambivalent at best. Several months later, many figures in the business world with a connection to the country...
by Ajab Samrai | Aug 17, 2021 | Advertising, Marketing
As the Chief Creative Officer at BLITZWORKS, Ajab Samrai is responsible for ensuring the agency builds cohesive and effective brands that bring clients closer to their audiences. He got his career start through Paul Arden, Saatchi & Saatchi’s legendary executive...
by Ajab Samrai | Jun 22, 2021 | Advertising
Adapted from the agricultural world, ‘hothousing’ refers to the practice of protecting plants from cold weather by growing them in a heated greenhouse. By creating a special condition, the hope is that the plants’ development can be accelerated by growing it in a...
by Ajab Samrai | Jan 25, 2021 | Advertising, Advertising Campaigns, Marketing
Content marketing is a strategic approach to digital marketing that focuses entirely on providing valuable, consistent and relevant content designed to attract and retain a specific audience. Ultimately, like any other kind of marketing, the end goal of content...