Frequently Asked Questions

Ajab Samrai is one of the world’s most renowned creatives, having held top positions in some of the largest and top global companies, winning over 300 industry commendations and awards. Samrai started his career when he was hired by Paul Arden, the legendary Executive Creative Director at one of the biggest and best agencies, Saatchi & Saatchi London. Samrai has worked with companies including British Airways, Coca Cola, General Mills, Delta Airlines, Sony, Visa, P&G and Vodafone, and throughout his career his ability to seek out new business has seen him win more than £200 million worth of accounts.


What are some of Ajab Samrai’s most memorable campaigns?


Samrai played a large part in creating the Saatchi & Saatchi Anti-Racism campaign, which is now part of The Equality and Human Rights Commission. Working closely with the Head of the Commission for Racial Equality Lord Herman Ouseley, and the Head of Communications Marjorie Thompson, Samrai brought his creative flair and strategic thinking to the campaign, which resulted in some of the agency’s most iconic and pioneering work. Samrai himself was one of the first British-born Asians to break into the advertising industry, and as such, it was a topic that he brought a unique perspective to.


What are some of the charities that Ajab Samrai worked with throughout his career?


From a very early point in his career, Ajab Samrai worked on creating powerful campaigns that would highlight issues and boost fundraising efforts.

Samrai worked with many charities and organisations, including AIDS for CRUSAID (which later merged with the Terrence Higgins Trust), the NSPCC, the Samaritans, the Refugee Council and the Royal London Society for Blind People.


What was the campaign that Ajab Samrai completed for the Royal London Society for Blind People?


One of the campaigns that Samrai worked on was to help in the fight to get braille on packaging, so that it was legible for the blind. Samrai worked alongside the Royal London Society for Blind People (RLSB) to create effective and powerful campaigns that raised awareness of the issue.


Ajab Samrai also worked with CRUSAID; what did that campaign focus on?


Samrai worked on several charitable and social campaigns, including AIDS for CRUSAID, which later merged with the Terrence Higgins Trust in 2010. The work of the Terrence Higgins Trust is to prevent suffering for Aids patients, to raise funds for research and to raise awareness of – and knowledge about – the illness. The charity has been at the forefront of the battle against HIV and AIDS since it was founded, and Samrai was able to lend his expertise and creativity to its campaigns during his time at Saatchi & Saatchi.