Marketing Basics: The Principal of the Four Ps

Marketing Basics: The Principal of the Four Ps

Marketing is used to describe all business activities that aim to promote products and services. Advertising, selling and delivering products to consumers all come under the remit of the marketing department, which can be in-house or outsourced – and marketing is...
The Basics of Marketing

The Basics of Marketing

I’ve had the privilege of serving on the British Chamber of Commerce, championing British business. The most frequently asked question I get is from small businesses on how best to promote their products and services. Here are my Marketing Basics: The 101 Guide...