by Ajab Samrai | Sep 23, 2020 | Advertising, Marketing
Small businesses have been brought to their knees financially by the pandemic and so it feels counter-intuitive to spend precious resources on marketing. However, it has also been proven to help you recover faster. Here are the basics you might want to think about to...
by Ajab Samrai | Jun 22, 2020 | Marketing
There are many different forms, types and methods of communication available to businesses that wish to connect with their customers, including branded video content, advertorials, banner ads, branded chat rooms and sponsored websites, not to mention the huge number...
by Ajab Samrai | Jun 8, 2020 | Marketing
Marketing is used to describe all business activities that aim to promote products and services. Advertising, selling and delivering products to consumers all come under the remit of the marketing department, which can be in-house or outsourced – and marketing is...
by Ajab Samrai | Feb 24, 2020 | Advertising, Marketing
Successful marketing can increase brand awareness, generating more leads and boosting conversions, yet many businesses find it difficult to build an effective marketing strategy. Social media marketing is one of the most significant forms of marketing in the current...
by Ajab Samrai | Nov 15, 2019 | Marketing
I’ve had the privilege of serving on the British Chamber of Commerce, championing British business. The most frequently asked question I get is from small businesses on how best to promote their products and services. Here are my Marketing Basics: The 101 Guide...
