by Ajab Samrai | Aug 17, 2021 | Advertising, Marketing
As the Chief Creative Officer at BLITZWORKS, Ajab Samrai is responsible for ensuring the agency builds cohesive and effective brands that bring clients closer to their audiences. He got his career start through Paul Arden, Saatchi & Saatchi’s legendary executive...
by Ajab Samrai | Jan 25, 2021 | Advertising, Advertising Campaigns, Marketing
Content marketing is a strategic approach to digital marketing that focuses entirely on providing valuable, consistent and relevant content designed to attract and retain a specific audience. Ultimately, like any other kind of marketing, the end goal of content...
by Ajab Samrai | Jan 4, 2021 | Advertising, Marketing
Modern marketing has quickly adopted omnichannel marketing, which has become a hugely popular and widely-used marketing technique. Omnichannel marketing offers an audience a seamless experience across several different devices and channels. A well-crafted omnichannel...
by Ajab Samrai | Sep 23, 2020 | Advertising, Marketing
Small businesses have been brought to their knees financially by the pandemic and so it feels counter-intuitive to spend precious resources on marketing. However, it has also been proven to help you recover faster. Here are the basics you might want to think about to...
by Ajab Samrai | Jun 22, 2020 | Marketing
There are many different forms, types and methods of communication available to businesses that wish to connect with their customers, including branded video content, advertorials, banner ads, branded chat rooms and sponsored websites, not to mention the huge number...
by Ajab Samrai | Jun 8, 2020 | Marketing
Marketing is used to describe all business activities that aim to promote products and services. Advertising, selling and delivering products to consumers all come under the remit of the marketing department, which can be in-house or outsourced – and marketing is...
