by Ajab Samrai | Mar 15, 2022 | Advertising, Japan, Marketing, Technology
YouTube is one of the most popular websites in the world, experiencing huge growth year on year. Over the past two years, with lockdowns and restrictions on travel imposed across large parts of the world, people have been increasing their time spent online even more....
by Ajab Samrai | Aug 17, 2021 | Advertising, Marketing
As the Chief Creative Officer at BLITZWORKS, Ajab Samrai is responsible for ensuring the agency builds cohesive and effective brands that bring clients closer to their audiences. He got his career start through Paul Arden, Saatchi & Saatchi’s legendary executive...
by Ajab Samrai | Jun 22, 2021 | Advertising
Adapted from the agricultural world, ‘hothousing’ refers to the practice of protecting plants from cold weather by growing them in a heated greenhouse. By creating a special condition, the hope is that the plants’ development can be accelerated by growing it in a...
by Ajab Samrai | Jan 25, 2021 | Advertising, Advertising Campaigns, Marketing
Content marketing is a strategic approach to digital marketing that focuses entirely on providing valuable, consistent and relevant content designed to attract and retain a specific audience. Ultimately, like any other kind of marketing, the end goal of content...
by Ajab Samrai | Jan 4, 2021 | Advertising, Marketing
Modern marketing has quickly adopted omnichannel marketing, which has become a hugely popular and widely-used marketing technique. Omnichannel marketing offers an audience a seamless experience across several different devices and channels. A well-crafted omnichannel...
by Ajab Samrai | Nov 17, 2020 | Advertising
Content marketing is a marketing approach that is based on the creation and distribution of relevant and valuable content, which is produced with the aim of attracting and retaining a particular audience segment to increase sales and revenue. In contrast to...
