by Ajab Samrai | Jan 25, 2021 | Advertising, Advertising Campaigns, Marketing
Content marketing is a strategic approach to digital marketing that focuses entirely on providing valuable, consistent and relevant content designed to attract and retain a specific audience. Ultimately, like any other kind of marketing, the end goal of content...
by Ajab Samrai | Sep 19, 2019 | Advertising Campaigns
In many parts of the world, consuming beverages containing alcohol is considered an effective way of unwinding and socialising with friends, co-workers or even family. When enjoyed in moderation, alcohol has a legitimate role for adults of legal age who choose to...
by Ajab Samrai | Aug 29, 2019 | Advertising, Advertising Campaigns
Around the world, homelessness is a pervasive and complex issue that many countries face. At a basic level, homelessness exists where people lack safe and appropriate living places. People who live in overcrowded places due to inadequate financial resources are...
by Ajab Samrai | Aug 29, 2019 | Advertising Campaigns
The NSPCC – National Society for the Prevention of Cruelty to Children – has long sought to protect children from violence and abuse in the UK. The NSPCC campaigns for legislative change through government, lobbying policy and decision-makers and raising public...
by Ajab Samrai | Aug 26, 2019 | Advertising Campaigns
After nearly thirty years mostly spent working for Paul Arden at Saatchi & Saatchi, the decision by Ajab Samrai to cross the world and take up a new position in Toyko at O&M Group Japan was surprising, to say the least. However, this leading advertising...
by Ajab Samrai | Aug 22, 2019 | Advertising Campaigns
In 1982, the Terrence Higgins Trust was created in memory of the man who gave the charity its title: Terrence Higgins, one of the first people in Britain to die from AIDS. The charity was started by his surviving partner and friends in response to the burgeoning...
