Blog
Marketing Basics: The Principal of the Four Ps
Marketing is used to describe all business activities that aim to promote products and services. Advertising, selling and delivering products to consumers all come under the remit of the marketing department, which can be in-house or outsourced – and marketing is...
A 3-Step System for Attracting and Converting Customers on Social Media
Social media advertising is a large and ever-changing field, which means that for many people it is hard to know where to begin. Facebook is the largest social media platform in the world, with billions of active users – with other platforms, such as Twitter and...
Marketing Tips for Small Businesses
There are many aspects to the art of marketing, as it requires an intuitive understanding of the customer’s needs and preferences, as well as the ability to present your products and services in a clear, understandable and persuasive manner. Award-winning Chief...
Make Online Advertising Work for Your Business
The world of digital marketing can feel overwhelming for newcomers to the industry, as there are so many options, platforms and channels. Professional advertisers, such as Chief Creative Officer Ajab Samrai, advise focusing on both results and cost-effectiveness. All...
Social Media Marketing: All You Need To Know
Successful marketing can increase brand awareness, generating more leads and boosting conversions, yet many businesses find it difficult to build an effective marketing strategy. Social media marketing is one of the most significant forms of marketing in the current...
The Different Types of Advertising
Businesses, both large and small, advertise as a way of influencing the buying behaviour of customers through their messaging. The goal of advertising is to attract customers by reaching out to them and is made possible via several methods. For any advertising...
The Basics of Marketing
I've had the privilege of serving on the British Chamber of Commerce, championing British business. The most frequently asked question I get is from small businesses on how best to promote their products and services. Here are my Marketing Basics: The 101 Guide to...
The Refugee Council: Making Resettlement Possible
In July 2019, the Refugee Council, a charity organisation that works with asylum seekers and refugees, hosted the UK Government and the United Nations High Commissioner for Refugees (UNHCR) for the 25th Annual Tripartite Consultations on Resettlement (ATCR) in Geneva,...
The Sleeping Drunks Billboard – Advocating Responsible Drinking
In many parts of the world, consuming beverages containing alcohol is considered an effective way of unwinding and socialising with friends, co-workers or even family. When enjoyed in moderation, alcohol has a legitimate role for adults of legal age who choose to...
Samaritans: Working to Reduce Suicide
Suicide, the act of ending one's life, is a public health problem in many countries around the world and one of the prominent causes of death. The effects of suicide are felt beyond the person who commits the act as family, friends and the community are left to...