Blog

Make Online Advertising Work for Your Business

Make Online Advertising Work for Your Business

The world of digital marketing can feel overwhelming for newcomers to the industry, as there are so many options, platforms and channels. Professional advertisers, such as Chief Creative Officer Ajab Samrai, advise focusing on both results and cost-effectiveness. All...

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The Different Types of Advertising

The Different Types of Advertising

Businesses, both large and small, advertise as a way of influencing the buying behaviour of customers through their messaging. The goal of advertising is to attract customers by reaching out to them and is made possible via several methods. For any advertising...

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The Basics of Marketing

The Basics of Marketing

I've had the privilege of serving on the British Chamber of Commerce, championing British business. The most frequently asked question I get is from small businesses on how best to promote their products and services. Here are my Marketing Basics: The 101 Guide to...

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The Refugee Council: Making Resettlement Possible

The Refugee Council: Making Resettlement Possible

In July 2019, the Refugee Council, a charity organisation that works with asylum seekers and refugees, hosted the UK Government and the United Nations High Commissioner for Refugees (UNHCR) for the 25th Annual Tripartite Consultations on Resettlement (ATCR) in Geneva,...

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Samaritans: Working to Reduce Suicide

Samaritans: Working to Reduce Suicide

Suicide, the act of ending one's life, is a public health problem in many countries around the world and one of the prominent causes of death. The effects of suicide are felt beyond the person who commits the act as family, friends and the community are left to...

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Helping the Rohingya Refugee Crisis

Helping the Rohingya Refugee Crisis

In 2017, hundreds of thousands of Rohingya refugees fled Myanmar due to violence, continuing a trend of displacement that began in the early 1990s. The most recent exodus began in August 2017, when violence in Rakhine State forced more than 700,000 Rohingya to flee...

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