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Social Media Trends for 2021

Social Media Trends for 2021

Social media is becoming more important than ever. The medium has always been a powerful tool for marketers and this is set to continue in 2021. The pandemic has caused an unprecedented change in how the majority of consumers use social media, with as many as half of...

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Marketing Basics: The Principal of the Four Ps

Marketing Basics: The Principal of the Four Ps

Marketing is used to describe all business activities that aim to promote products and services. Advertising, selling and delivering products to consumers all come under the remit of the marketing department, which can be in-house or outsourced – and marketing is...

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Marketing Tips for Small Businesses

Marketing Tips for Small Businesses

There are many aspects to the art of marketing, as it requires an intuitive understanding of the customer’s needs and preferences, as well as the ability to present your products and services in a clear, understandable and persuasive manner. Award-winning Chief...

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