Blog
Social Media Trends for 2021
Social media is becoming more important than ever. The medium has always been a powerful tool for marketers and this is set to continue in 2021. The pandemic has caused an unprecedented change in how the majority of consumers use social media, with as many as half of...
Top Tips for Developing a Content Marketing Strategy
Content marketing is a strategic approach to digital marketing that focuses entirely on providing valuable, consistent and relevant content designed to attract and retain a specific audience. Ultimately, like any other kind of marketing, the end goal of content...
Modern Marketing: What Is Omnichannel Marketing?
Modern marketing has quickly adopted omnichannel marketing, which has become a hugely popular and widely-used marketing technique. Omnichannel marketing offers an audience a seamless experience across several different devices and channels. A well-crafted omnichannel...
Business Basics: The Importance of Content Marketing
Content marketing is a marketing approach that is based on the creation and distribution of relevant and valuable content, which is produced with the aim of attracting and retaining a particular audience segment to increase sales and revenue. In contrast to...
The Marketing Techniques That Will Guarantee Success in 2020
Marketing strategies and techniques are constantly evolving, so it is well worth investing time and resources to stay up to date. In 2019, marketing professionals such as Ajab Samrai noticed several strong trends, including the importance of content marketing in the...
Why Marketing Should be Used at Every Stage of a Business
Small businesses have been brought to their knees financially by the pandemic and so it feels counter-intuitive to spend precious resources on marketing. However, it has also been proven to help you recover faster. Here are the basics you might want to think about to...
Modern Marketing: The Many Methods and Types of Marketing and Advertising
There are many different forms, types and methods of communication available to businesses that wish to connect with their customers, including branded video content, advertorials, banner ads, branded chat rooms and sponsored websites, not to mention the huge number...
Marketing Basics: The Principal of the Four Ps
Marketing is used to describe all business activities that aim to promote products and services. Advertising, selling and delivering products to consumers all come under the remit of the marketing department, which can be in-house or outsourced – and marketing is...
A 3-Step System for Attracting and Converting Customers on Social Media
Social media advertising is a large and ever-changing field, which means that for many people it is hard to know where to begin. Facebook is the largest social media platform in the world, with billions of active users – with other platforms, such as Twitter and...
Marketing Tips for Small Businesses
There are many aspects to the art of marketing, as it requires an intuitive understanding of the customer’s needs and preferences, as well as the ability to present your products and services in a clear, understandable and persuasive manner. Award-winning Chief...