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Marketing Basics: The Principal of the Four Ps

Marketing Basics: The Principal of the Four Ps

Marketing is used to describe all business activities that aim to promote products and services. Advertising, selling and delivering products to consumers all come under the remit of the marketing department, which can be in-house or outsourced – and marketing is...

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Marketing Tips for Small Businesses

Marketing Tips for Small Businesses

There are many aspects to the art of marketing, as it requires an intuitive understanding of the customer’s needs and preferences, as well as the ability to present your products and services in a clear, understandable and persuasive manner. Award-winning Chief...

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Make Online Advertising Work for Your Business

Make Online Advertising Work for Your Business

The world of digital marketing can feel overwhelming for newcomers to the industry, as there are so many options, platforms and channels. Professional advertisers, such as Chief Creative Officer Ajab Samrai, advise focusing on both results and cost-effectiveness. All...

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The Different Types of Advertising

The Different Types of Advertising

Businesses, both large and small, advertise as a way of influencing the buying behaviour of customers through their messaging. The goal of advertising is to attract customers by reaching out to them and is made possible via several methods. For any advertising...

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The Basics of Marketing

The Basics of Marketing

I've had the privilege of serving on the British Chamber of Commerce, championing British business. The most frequently asked question I get is from small businesses on how best to promote their products and services. Here are my Marketing Basics: The 101 Guide to...

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