Blog
Business Basics: The Importance of Content Marketing
Content marketing is a marketing approach that is based on the creation and distribution of relevant and valuable content, which is produced with the aim of attracting and retaining a particular audience segment to increase sales and revenue. In contrast to...
The Marketing Techniques That Will Guarantee Success in 2020
Marketing strategies and techniques are constantly evolving, so it is well worth investing time and resources to stay up to date. In 2019, marketing professionals such as Ajab Samrai noticed several strong trends, including the importance of content marketing in the...
Why Marketing Should be Used at Every Stage of a Business
Small businesses have been brought to their knees financially by the pandemic and so it feels counter-intuitive to spend precious resources on marketing. However, it has also been proven to help you recover faster. Here are the basics you might want to think about to...
Modern Marketing: The Many Methods and Types of Marketing and Advertising
There are many different forms, types and methods of communication available to businesses that wish to connect with their customers, including branded video content, advertorials, banner ads, branded chat rooms and sponsored websites, not to mention the huge number...
Marketing Basics: The Principal of the Four Ps
Marketing is used to describe all business activities that aim to promote products and services. Advertising, selling and delivering products to consumers all come under the remit of the marketing department, which can be in-house or outsourced – and marketing is...
A 3-Step System for Attracting and Converting Customers on Social Media
Social media advertising is a large and ever-changing field, which means that for many people it is hard to know where to begin. Facebook is the largest social media platform in the world, with billions of active users – with other platforms, such as Twitter and...
Marketing Tips for Small Businesses
There are many aspects to the art of marketing, as it requires an intuitive understanding of the customer’s needs and preferences, as well as the ability to present your products and services in a clear, understandable and persuasive manner. Award-winning Chief...
Make Online Advertising Work for Your Business
The world of digital marketing can feel overwhelming for newcomers to the industry, as there are so many options, platforms and channels. Professional advertisers, such as Chief Creative Officer Ajab Samrai, advise focusing on both results and cost-effectiveness. All...
Social Media Marketing: All You Need To Know
Successful marketing can increase brand awareness, generating more leads and boosting conversions, yet many businesses find it difficult to build an effective marketing strategy. Social media marketing is one of the most significant forms of marketing in the current...
The Different Types of Advertising
Businesses, both large and small, advertise as a way of influencing the buying behaviour of customers through their messaging. The goal of advertising is to attract customers by reaching out to them and is made possible via several methods. For any advertising...