Blog
Hothousing Changes an Agency’s Fortunes
As the Chief Creative Officer at BLITZWORKS, Ajab Samrai is responsible for ensuring the agency builds cohesive and effective brands that bring clients closer to their audiences. He got his career start through Paul Arden, Saatchi & Saatchi’s legendary executive...
Hothousing Strategy Turns Around an Agency’s Fortunes
Adapted from the agricultural world, ‘hothousing’ refers to the practice of protecting plants from cold weather by growing them in a heated greenhouse. By creating a special condition, the hope is that the plants’ development can be accelerated by growing it in a...
Top Tips for Developing a Content Marketing Strategy
Content marketing is a strategic approach to digital marketing that focuses entirely on providing valuable, consistent and relevant content designed to attract and retain a specific audience. Ultimately, like any other kind of marketing, the end goal of content...
Modern Marketing: What Is Omnichannel Marketing?
Modern marketing has quickly adopted omnichannel marketing, which has become a hugely popular and widely-used marketing technique. Omnichannel marketing offers an audience a seamless experience across several different devices and channels. A well-crafted omnichannel...
Business Basics: The Importance of Content Marketing
Content marketing is a marketing approach that is based on the creation and distribution of relevant and valuable content, which is produced with the aim of attracting and retaining a particular audience segment to increase sales and revenue. In contrast to...
The Marketing Techniques That Will Guarantee Success in 2020
Marketing strategies and techniques are constantly evolving, so it is well worth investing time and resources to stay up to date. In 2019, marketing professionals such as Ajab Samrai noticed several strong trends, including the importance of content marketing in the...
Why Marketing Should be Used at Every Stage of a Business
Small businesses have been brought to their knees financially by the pandemic and so it feels counter-intuitive to spend precious resources on marketing. However, it has also been proven to help you recover faster. Here are the basics you might want to think about to...
Modern Marketing: The Many Methods and Types of Marketing and Advertising
There are many different forms, types and methods of communication available to businesses that wish to connect with their customers, including branded video content, advertorials, banner ads, branded chat rooms and sponsored websites, not to mention the huge number...
Marketing Basics: The Principal of the Four Ps
Marketing is used to describe all business activities that aim to promote products and services. Advertising, selling and delivering products to consumers all come under the remit of the marketing department, which can be in-house or outsourced – and marketing is...
A 3-Step System for Attracting and Converting Customers on Social Media
Social media advertising is a large and ever-changing field, which means that for many people it is hard to know where to begin. Facebook is the largest social media platform in the world, with billions of active users – with other platforms, such as Twitter and...