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Marketing Basics: The Principal of the Four Ps

Marketing Basics: The Principal of the Four Ps

Marketing is used to describe all business activities that aim to promote products and services. Advertising, selling and delivering products to consumers all come under the remit of the marketing department, which can be in-house or outsourced – and marketing is...
Marketing Tips for Small Businesses

Marketing Tips for Small Businesses

There are many aspects to the art of marketing, as it requires an intuitive understanding of the customer’s needs and preferences, as well as the ability to present your products and services in a clear, understandable and persuasive manner. Award-winning Chief...

#1 Melon Kuma

One of the most recognisable mascots, representing Yubari City in the Hokkaido prefecture, Melon Kuma is the fusion of a terrifying wild bear, with a melon, both are which this town is best known for. During Yuru-chara gatherings he often fights with the other mascots...