Ajab Samrai

This is the blog of BLITZWORKS founder Ajab Samrai, who has cemented himself as one of the most awarded creatives in the world, with over 300 professional commendations and awards to his name. Samrai started his career at Saatchi & Saatchi London, working with the renowned Executive Creative Director, Paul Arden, at a time when the agency was at its peak.


The blog will cover a number of topics, including Samrai’s career achievements, as well as his personal and philanthropic interests. Details of Samrai’s work on specific campaigns will be explored, including the iconic Saatchi & Saatchi Anti-Racism campaign. Samrai worked on the pioneering campaign in close partnership with the Head of the Commission for Racial Equality (CRE) Lord Herman Ouseley, and the Head of Communications Marjorie Thompson. The campaign eventually became part of The Equality and Human Rights Commission.


Samrai has worked with some of the biggest brands in the world, including:

  • British Airways
  • Delta Airlines
  • Sony
  • T-Mobile
  • Visa
  • Coca Cola
  • Vodafone
  • P&G

Even in his first year of the business, Samrai played an instrumental role in a number of powerful pioneering campaigns that raised urgently needed funds for AIDS sufferers. In his role at Saatchi & Saatchi, Samrai helped bring the issue of AIDS to life for the CRUSAID client, which later merged with the Terrence Higgins Trust. Further on in his career, he also tackled issues for the NSPCC, the Samaritans, the Refugee Council and the Royal London Society for Blind People.
More recently, Samrai was the Chief Creative Officer for a campaign for BRAC and O&M Group Japan that highlighted the plight of the Rohingya people, urging the public not to forget the issues that affect this minority group. Samrai’s other high-profile projects include his 2010 campaign where he utilised his skill and expertise to fight the rise of the Far Right in Britain. He joined forces with a number of local organisations to ensure that the candidate for the British National Party was not elected in the borough of Barking.

The blog will also cover some of Samrai’s other career achievements, including his work that helped revolutionise the fortunes of O&M Group Japan. Samrai took the role of Chief Creative Officer of the O&M Group Japan in 2013. His smart, bold work helped to turn the group around in the notoriously difficult Japanese market into a successful and thriving enterprise. Samrai’s success at O&M Group Japan was cemented in 2017, when the agency won Campaign Asia, Japan Creative Agency of the Year award and Samrai himself was named Creative of the Year for Japan in the same year.